“THE CHOICE” VR PROJECT: NEW EPISODES PREMIERE AT SUNNY SIDE OF THE DOC
The premiere of two latest episodes of Joanna Popińska's VR production took place during the currently running Sunny Side of the Doc.
Sunny Side of the Doc is one of Europe's most significant events aimed at supporting the documentary industry. The marketplace offers comprehensive promotional opportunities for film productions (ranging from the presentation of projects in development to the promotion of completed films). It serves as a meeting place for producers, festival organisers, distributors, and representatives of TV networks responsible for selling and acquiring rights to documentary films. Accredited producers and film professionals can also take advantage of the unique opportunity to participate in numerous pitching sessions, seminars, meetings, workshops, and panel discussions addressing the most current topics related to global documentary production.
The Choice, a groundbreaking VR documentary exploring reproductive rights, premiered at IDFA 2021 and has since captivated audiences worldwide. The project has been a festival success, winning the Audience Award at SXSW 2022 and Best XR Experience for Impact at Games for Change 2022, along with numerous other accolades. Over the past two years, The Choice has been featured at more than 20 international festivals, including BFI London Film Festival, SIGGRAPH, and Human Rights Film Festival Berlin, whilst also being utilised as an effective educational tool on university campuses and during workshops.
Through minimalist animation and realistic volumetric capture, The Choice creates intimate, conversation-like interactions that challenge stigmatisation and foster empathy. The series encourages viewers to deeply engage with personal stories, offering profound insight into the complexities of reproductive rights and the significance of personal agency.
You can find more information about Sunny Side of the Doc on its website.